...contains the hands-on SQL queries, R scripts, statistical theory, full-colour Tableau visualizations, and insider tips and tricks you need to succeed as a game data analyst, data scientist, product manager, or user acquisition manager in free-to-play games.
Game Analytics describes in detail how successful game studios collect and query player data, define key performance indicators (KPIs), build dashboards, model retention and monetization, measure and predict return on ad spend (ROAS), and use statistics to analyze A/B tests.
Russell Ovans, Ph.D., is a computer scientist and retired Director of Analytics at East Side Games. He lives in Vancouver.
Read what Singular thinks about this "great new book" that comes "highly recommended."
The book is available as a paperback or e-book on many country-specific Amazon sites. Don't see your country listed? Order the paperback from the nearest one.
Have a question, suggestion, or need help with your game's analytics? Get in touch with the author using the contact form below.
Back Cover
Profit-Maximized User Acquisition Payback Windows
How much should you spend on user acquisition?
Vancouver, British Columbia, Canada
Copyright © 2024 Russell Ovans - All Rights Reserved.
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